Presenter

Bryce Rutter, Ph.D. is a renowned specialist in ergonomic product design and the leading expert in the design of high-touch hand intensive products. As a hand specialist, human factors engineer and industrial designer for three decades he led Metaphase Design Group to become renown for creating numerous iconic products that have broken sales records and reset the industry standard for ergonomic design performance for several of the world’s most prestigious and influential brands including MEDTRONIC, APTAR PHARMA, AMGEN, SONY, PFIZER, COCA-COLA, COLGATE-PALMOLIVE, BRISTOL-MYERS SQUIBB, J&J, MOTOROLA, MICROSOFT, LG, BIOGEN IDEC, GENENTECH, GATORADE, KELLOGG’S, McDONALD’S, JOHN DEERE, CATERPILLAR, BAYER, ORAL-b, GILLETTE, and BAUSCH & LOMB, to name a few. Dr Rutter has been profiled by the Wall Street Journal, CNN, CTV, CityTV, The Chicago Tribune, The Ottawa Citizen, The TORONTO Globe & Mail, Lexus Magazine, and Metropolis, awarded 120+ patents, received 130+ International Design Excellence Awards, and serves as a writer and keynote speaker on use centered design innovation and bringing dignity to patients and users of all medical and consumer care products.