Presentation
MDD10 - Driving Patient Safety: Leveraging Human Factors to Evaluate Differentiation in Medical/Medicinal Products
SessionPoster Session 1
DescriptionColours and graphic design are fundamental components that influence how users recognize, differentiate, and understand important information about their medications.
To achieve this, Novo Nordisk applies a Human Factors Engineering (HFE) approach across all product presentations, following a strategic process for differentiation. This includes mapping therapy areas, classifying mix-up risks, assessing visual similarity, and conducting use tests to ensure consistency and safety across different delivery routes
To achieve this, Novo Nordisk applies a Human Factors Engineering (HFE) approach across all product presentations, following a strategic process for differentiation. This includes mapping therapy areas, classifying mix-up risks, assessing visual similarity, and conducting use tests to ensure consistency and safety across different delivery routes
Event Type
Poster Presentation
TimeMonday, March 314:45pm - 6:15pm EDT
LocationFrontenac Foyer
Digital Health (DH)
Simulation and Education (SE)
Hospital Environments (HE)
Medical and Drug Delivery Devices (MDD)
Patient Safety and Research Initiatives (PS)